Document your analytics events

Streamline analytics event management with our solution. You can easily document, collaborate on, and validate your analytics events - all in one place
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Events page

Events library

  • Keep all events in one place
  • Create and manage new events with automatic notifications sent directly to developers
Events page (filters open)

Event management

  • View and edit events with a user-friendly interface
  • Seamlessly create new versions of events and track changes effortlessly
  • Link parameters and customize their types, including specifying if a parameter is required
  • View what action the event is tracking in the image
Edit event (test page click)

Event parameter management

  • Build a library of event parameters for easy reuse
  • Each parameter has defined types and predefined possible values
Parameters page (filters open)

Screens/Pages management

  • Upload screenshots of your application or webpage and create a tracking plan directly on them 
  • Link events to specific screens effortlessly, simplifying the tracking process
product screen

Releases management

Keep track of implemented events, detected errors, and resolved issues in each release

Release page

Start building your analytics with an event checkup

Save time for developers, testers, and analysts to focus on more important tasks. Rely on us to monitor events and parameters to ensure compliance with the event catalog
  • Integrate with your Analytics System
  • Check that all events of your event catalog are tracked in the Analytics System
  • Check for events that are not listed in the event catalog but are tracked in the Analytics System
  • Check that all required parameters are filled in the Analytics System
  • Check the required parameter types in the Analytics System
  • Check that the parameter values in the Analytics System correspond to the specified possible values
  • Check that the number of events in the Analytics System corresponds to the specified thresholds or other logic
Monitoring page

Are you interested?

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F.A.Q.

  • Do I need to integrate EventLab with an analytics system?

    No, it is not necessary to integrate EventLab with an analytics system. EventLab can function as a simple data catalog of events, allowing you to create events, assign tasks to developers, monitor progress, and keep track of releases.

  • How does EventLab monitoring work?

    EventLab monitoring is designed to operate in conjunction with analytics systems when it's integrated with Datawarehouse. This integration allows EventLab to extract existing event and parameter information directly from Datawarehouse efficiently. This integration ensures that EventLab can provide detailed insights and maintain the integrity and accuracy of the tracking data.

  • What if I already have events in the analytics system?

    If analytics events are already being tracked, EventLab can automatically generate a catalog of events and parameters, while identifying potential issues.

  • Which event-tracking system is compatible with EventLab?

    EventLab is compatible with Google Analytics 4, but we plan to connect other analytics systems.

  • How does EventLab identify anomalies in event tracking data?

    EventLab is a system that constantly monitors data patterns and compares them to established norms or thresholds. If EventLab detects any irregularities, such as unexpected spikes or drops in event frequencies, missing mandatory parameters, or values outside the specified list, it immediately triggers an alert. This proactive approach to anomaly detection helps to maintain the integrity of the tracking system. It enables users to quickly address and rectify any issues, which ensures accurate and reliable data collection.

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